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Undergraduate degree in

Advertising and Marketing

1<sup>ST</sup> SEMESTER
1<sup>ST</sup> SEMESTER
ECTS Hours Scientific Area
Communication Theories 5 3 CC
Social Analysis 5 3 CS
Business Management 5 3 CS
Graphic Design 5 3 EAM
Advertising Theory and History 5 3 EPM
Marketing Fundamentals 5 3 EPM
2<sup>ND</sup> SEMESTER
2<sup>ND</sup> SEMESTER
ECTS Hours Scientific Area
Communication and Language 5 3 CC
Statistics 5 3 E
Psychology of Advertising 5 3 CH
Advertising System 5 3 EPM
Digital Marketing 5 3 EPM
Creative Writing 5 3 EPM
3<sup>RD</sup> SEMESTER
3<sup>RD</sup> SEMESTER
ECTS Hours Scientific Area
Visual Languages 5 3 CC
Economic Analysis 5 3 CS
Consumer Behavior 5 3 CH
Marketing Research 5 3 EPM
Strategic Marketing 5 3 EPM
Strategic Planning Communication Workshop 5 3 EPM
4<sup>TH</sup> SEMESTER
4<sup>TH</sup> SEMESTER
ECTS Hours Scientific Area
Sociology of Communication 5 3 CC
Multivariate Statistics 5 3 E
Multimedia Production Laboratory 5 3 EAM
Operational Marketing 5 3 EPM
Marketing Communication Techniques 5 3 EPM
Account Management 5 3 EPM
5<sup>TH</sup> SEMESTER • ADVERTISING
5<sup>TH</sup> SEMESTER • ADVERTISING
ECTS Hours Scientific Area
Market Strategies 5 3 EPM
Art Direction In Advertising 5 3 EPM
Media Planning 5 3 EPM
Advertising Research 5 3 EPM
  • Optional Subjects 1 and 2
ECTS Hours Scientific Area
Branding Storytelling 5 3 EPM
Creative Advertising Lab 5 3 EPM
Communication and Human Computer Interaction 5 3 EAM
Consumption and Online Consumers 5 3 CH
Experiential Marketing 5 3 EPM
Web 2.0 Marketing 5 3 EPM
5<sup>TH</sup> SEMESTER • MARKETING
5<sup>TH</sup> SEMESTER • MARKETING
ECTS Hours Scientific Area
Market Strategies 5 3 EPM
Product and Price Strategy 5 3 EPM
Distribution and Sales 5 3 EPM
Applied Research to Marketing 5 3 EPM
  • Optional Subjects 1 and 2
ECTS Hours Scientific Area
Branding Storytelling 5 3 EPM
Creative Advertising Lab 5 3 EPM
Communication and Human Computer Interaction 5 3 EAM
Consumption and Online Consumers 5 3 CH
Experiential Marketing 5 3 EPM
Web 2.0 Marketing 5 3 EPM
6<sup>TH</sup> SEMESTER • ADVERTISING
6<sup>TH</sup> SEMESTER • ADVERTISING
ECTS Hours Scientific Area
Entrepreneurship and Innovation 5 3 CS
Communication Law 5 3 CS
Advertising and Marketing Seminar 4 2 EPM
Agency 6 4 EPM
  • Optional Subjects 3 and 4
ECTS Hours Scientific Area
Complements of Management 5 3 CS
Communication at the Point of Sales 5 3 EPM
Creativity in Art Direction 5 3 EPM
Design and Graphic Production 5 3 EAM
Marketing Analytics 5 3 EPM
Social Media Marketing 5 3 EPM
6<sup>TH</sup> SEMESTER • MARKETING
6<sup>TH</sup> SEMESTER • MARKETING
ECTS Hours Scientific Area
Entrepreneurship and Innovation 5 3 CS
Communication Law 5 3 CS
Advertising and Marketing Seminar 4 2 EPM
Applied Marketing 6 4 EPM
  • Optional Subjects 3 and 4
ECTS Hours Scientific Area
Complements of Management 5 3 CS
Communication at the Point of Sales 5 3 EPM
Creativity in Art Direction 5 3 EPM
Marketing Analytics 5 3 EPM
Design and Graphic Production 5 3 EAM
Social Media Marketing 5 3 EPM

NOTE:
Students have to carry out 4 optional curriculum units, in the following molds:
up to 4 curriculum units belonging to the scientific area of EPM;
up to 2 curriculum units belonging to the scientific area of EAM;
up to 1 curricular unit belonging to the scientific area of CC, CH, CS, E, EMJ or ERPCO.