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| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Communication Theories | 5 | 3 | CC |
| Social Analysis | 5 | 3 | CS |
| Business Management | 5 | 3 | CS |
| Graphic Design | 5 | 3 | EAM |
| Advertising Theory and History | 5 | 3 | EPM |
| Marketing Fundamentals | 5 | 3 | EPM |
| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Communication and Language | 5 | 3 | CC |
| Statistics | 5 | 3 | E |
| Psychology of Advertising | 5 | 3 | CH |
| Advertising System | 5 | 3 | EPM |
| Digital Marketing | 5 | 3 | EPM |
| Creative Writing | 5 | 3 | EPM |
| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Visual Languages | 5 | 3 | CC |
| Economic Analysis | 5 | 3 | CS |
| Consumer Behavior | 5 | 3 | CH |
| Marketing Research | 5 | 3 | EPM |
| Strategic Marketing | 5 | 3 | EPM |
| Strategic Planning Communication Workshop | 5 | 3 | EPM |
| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Sociology of Communication | 5 | 3 | CC |
| Multivariate Statistics | 5 | 3 | E |
| Multimedia Production Laboratory | 5 | 3 | EAM |
| Operational Marketing | 5 | 3 | EPM |
| Marketing Communication Techniques | 5 | 3 | EPM |
| Account Management | 5 | 3 | EPM |
| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Market Strategies | 5 | 3 | EPM |
| Art Direction In Advertising | 5 | 3 | EPM |
| Media Planning | 5 | 3 | EPM |
| Advertising Research | 5 | 3 | EPM |
| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Branding Storytelling | 5 | 3 | EPM |
| Communication and Human Computer Interaction | 5 | 3 | EAM |
| Consumption and Online Consumers | 5 | 3 | CH |
| Creative Advertising Lab | 5 | 3 | EPM |
| Experiential Marketing | 5 | 3 | EPM |
| Web 2.0 Marketing | 5 | 3 | EPM |
| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Market Strategies | 5 | 3 | EPM |
| Product and Price Strategy | 5 | 3 | EPM |
| Distribution and Sales | 5 | 3 | EPM |
| Applied Research to Marketing | 5 | 3 | EPM |
| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Branding Storytelling | 5 | 3 | EPM |
| Communication and Human Computer Interaction | 5 | 3 | EAM |
| Consumption and Online Consumers | 5 | 3 | CH |
| Creative Advertising Lab | 5 | 3 | EPM |
| Experiential Marketing | 5 | 3 | EPM |
| Web 2.0 Marketing | 5 | 3 | EPM |
| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Entrepreneurship and Innovation | 5 | 3 | CS |
| Communication Law | 5 | 3 | CS |
| Advertising and Marketing Seminar | 4 | 2 | EPM |
| Agency | 6 | 4 | EPM |
| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Complements of Management | 5 | 3 | CS |
| Communication at the Point of Sales | 5 | 3 | EPM |
| Creativity in Art Direction | 5 | 3 | EPM |
| Design and Graphic Production | 5 | 3 | EAM |
| Marketing Analytics | 5 | 3 | EPM |
| Social Media Marketing | 5 | 3 | EPM |
| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Entrepreneurship and Innovation | 5 | 3 | CS |
| Communication Law | 5 | 3 | CS |
| Advertising and Marketing Seminar | 4 | 2 | EPM |
| Applied Marketing | 6 | 4 | EPM |
| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Complements of Management | 5 | 3 | CS |
| Communication at the Point of Sales | 5 | 3 | EPM |
| Creativity in Art Direction | 5 | 3 | EPM |
| Design and Graphic Production | 5 | 3 | EAM |
| Marketing Analytics | 5 | 3 | EPM |
| Social Media Marketing | 5 | 3 | EPM |
NOTE:
Students have to carry out 4 optional curriculum units, in the following molds:
up to 4 curriculum units belonging to the scientific area of EPM;
up to 2 curriculum units belonging to the scientific area of EAM;
up to 1 curricular unit belonging to the scientific area of CC, CH, CS, E, EMJ or ERPCO.
Coordination
Technical-Scientific Committee