Subject

Communication Theories

1st SEMESTER / COURSE: ADVERTISING AND MARKETING

With this unit, students are intended to:
• Acquire conceptual tools that enable them to perform a critical reflection on the different conceptions of communication.
• Identify and understand the complexity of the object “communication” and the transdisciplinarity of Communication Theories.
• Be able to articulate the different contexts of human communication: intrapersonal, interpersonal, group, organizational/institutional and global levels.
• Know and articulate different paradigms, their theoretical models and analysis methodologies: behaviorist and systemic perspectives.

 

RESPONSIBLE TEACHER:

Helena Ribeiro

TEACHER(S):

Helena Ribeiro
Maria João Centeno
Pedro Marques Gomes