ESCS, in partnership with BAR Ogilvy, introduces the Post-Graduation Course in Branding and Content Marketing.

Aiming to give continuity to its educational project, ESCS partners with BAR Ogilvy, a group of companies specialized in different marketing communication areas, to create, together, a new post-graduation course, in Branding and Content Marketing.
The aim of this partnership reflects the School’s strategy regarding an approach to the corporate market, combining, in a single formative offer, the theoretical/conceptual and practical/experimental dimensions.

Director of the Course: Prof. Rosário Correia

STUDY PROGAMME
(for 2021-2022’s academic year)

The course’s structure is composed by eight compulsory curricular units and eight optional ones.

The curricular units Brand Activation, Digital Marketing Strategy & Planning and New Consumers, New Consumptions are optional in Advertising and Marketing’s master’s course.

Academic staff:
The course is taught by specialized teachers from both entities (ESCS and BAR Ogilvy).

Internship at BAR Ogilvy:
Throughout the course, every three months, BAR Ogilvy will choose three to four students to an internship mentored by company’s professionals.

Course duration:
The course has a duration of one academic year, corresponding to 60 ECTS.

Course objectives:
The post-graduation course in Branding and Content Marketing has as objectives:
• Acquiring knowledges and competencies about communication and digital contents’ management, particularly in what concerns social media;
• Acquiring knowledges and competencies about content production for multi-platform environments;
• Developing competencies considering brand’s strategic planning and multi-platform creative communication;
• Acquiring knowledges about new consumptions, allowing the identifying of emergent market tendencies;
• Developing leadership and communication strategic planning skills in digital environments, as well as skills for motivating creative teams.