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Post-Graduation degree in

Branding and Content Marketing

1<sup>ST</sup> SEMESTER
1<sup>ST</sup> SEMESTER
ECTS Hours Scientific Area
Brand Strategy 5 2 EPM
Content Marketing 5 2 EPM
Branding & Design 5 2 EPM
Methodology and Research 5 2 CS
  • Optional Subjects 1 and 2
ECTS Hours Scientific Area
Audio Branding 5 2 EAM
Brand Copywriting 5 2 EPM
Customer Centric Marketing 5 2 EPM
Media Strategy 5 2 EPM
2<sup>ND</sup> SEMESTER
2<sup>ND</sup> SEMESTER
ECTS Hours Scientific Area
Innovation, Technology and Society 5 2 CS
Creativity and Storytelling 5 2 EPM
Social Media Strategy 5 2 EPM
Digital Brand Performance 5 2 EPM
  • Optional Subjects 3 and 4
ECTS Hours Scientific Area
Brand Experience & Activation 5 2 EPM
Brand Video Content 5 2 EPM
New Consumers, New Consumptions 5 2 CS
Gamification Experience 5 2 EAM