This course unit aims to provide theoretical and practical knowledge about the processes that define "Gamification" strategies.

Students should understand the elements that make up a gamification strategy and campaign, as well as how these strategies differ from more traditional marketing communication and actions.

Special attention will be given to the strong component of real-time results analysis, which influences the design of scheduled actions within the strategic plan.

By the end of the semester, students are expected to master the concepts, laws, and principles inherent to game design applied to brands, products, or services.

They should also be capable of implementing the learned principles in the development of a final project focused on creating a gamification strategy designed in multiple phases of execution.