The Master's Degree in Advertising and Marketing aims to develop and deepen knowledge in the areas of Advertising and Marketing, as well as to provide students scientific and technical skills that allow them to deal with new innovative situations, conducive to a performance guided by proactivity and competitiveness. Students deal with practical situations, applied to real cases that allow them to broaden their reflection in order to anticipate the constant market challenges.
Successful completion of the first academic year of the Master's course grants students a Non-Degree Postgraduate Programme Diploma in Marketing and Advertising Communication.
Course coordination:
Course Coordenator: Ana Teresa Machado
Deputy Course Coordenator: Zélia Santos
NOTE:
The Master's Degree in Advertising and Marketing operates in person and is taught in Portuguese.