The Second Cycle in Advertising and Marketing is a master degree developed by the Advertising and Marketing Department. It was developed to deepen Professional competencies and research in this area of applied communication. It is for students that have concluded the First Cycle and for professionals.
Those that finish the first school year can receive a post-graduate diploma.
DIRECTOR OF THE COURSE
Professor Ana Teresa Machado
Academic Year 2021-2022
1st YEAR
| ECTS | Hours | Scientific Area |
|---|
| 5 | 2 | EPM |
| 5 | 2 | EPM |
| 5 | 2 | EPM |
| Advertising and Consumption | |
| 5 | 2 | EPM |
| 5 | 2 | CS |
| 5 | 2 | EPM |
| OPTIONAL SUBJECTS 1 |
| Digital Marketing Strategy & Planning | |
| 5 | 2 | EPM |
| New Technologies: Retail & Shopper Trends | |
| 5 | 2 | EPM |
| ECTS | Hours | Scientific Area |
|---|
| Creativity and Innovation In Communication | |
| 5 | 2 | EPM |
| 5 | 2 | EPM |
| 5 | 2 | CS |
| Research Methodologies Applied to Advertising and Marketing Studies | |
| 5 | 2 | CS |
| 5 | 2 | - |
| 5 | 2 | - |
| OPTIONAL SUBJECTS 2 AND 3 |
| Digital Analytics & Marketing | |
| 5 | 2 | EPM |
| 5 | 2 | EPM |
| 5 | 2 | EPM |
| New Consumers, New Consumptions | |
| 5 | 2 | CS |
2nd YEAR
| ECTS | Hours | Scientific Area |
|---|
| Advertising and Marketing Project Seminar | |
| 10 | 3 | EPM |
| Thematic Seminars on Advertising and Marketing | |
| 5 | 2 | EPM |
| ECTS | Hours | Scientific Area |
|---|
| Thesis / Project / Internship | |
| 45 | - | EPM |
