Advertising and Marketing

The Second Cycle in Advertising and Marketing is a master degree developed by the Advertising and Marketing Department. It was developed to deepen Professional competencies and research in this area of applied communication. It is for students that have concluded the First Cycle and for professionals.

Those that finish the first school year can receive a post-graduate diploma.

DIRECTOR OF THE COURSE

Professor Ana Teresa Machado

Academic Year 2020-2021

1st YEAR

1st Semester
ECTSHoursScientific Area
Finance for Marketing
52EPM
Brand Management
52EPM
Marketing and Society
52EPM
Advertising and Consumption
52EPM
Research Methodologies
52CS
Option 1
52EPM
OPTIONAL SUBJECTS 1
Digital Marketing Strategy & Planning
52EPM
New Technologies: Retail & Shopper Trends
52EPM
2nd Semester
ECTSHoursScientific Area
Creativity and Innovation In Communication
52EPM
Integrated Communication
52EPM
Corporate Strategy
52CS
Research Methodologies Applied to Advertising and Marketing Studies
52CS
Option 2
52-
Option 3
52-
OPTIONAL SUBJECTS 2 AND 3
Digital Analytics & Marketing
52EPM
Advertising Language
52EPM
Marketing & Social Media
52EPM
New Consumers, New Consumptions
52CS

2nd YEAR

3rd Semester
ECTSHoursScientific Area
Advertising and Marketing Project Seminar
10 3EPM
Thematic Seminars on Advertising and Marketing
52EPM
4th Semester
ECTSHoursScientific Area
Thesis / Project / Internship
45-EPM