Corporate Communication is important for any institution, corporation or public body. With the use of labs in which they experiment with Public Relations, the students experience several situations, organise events or answer proposals of corporations in the area of communication.
The study plan is adapted to the Bologna process.
DIRECTOR OF THE COURSE
Professor Ana Raposo
Academic Year 2019-2020
1st YEAR
| ECTS | Hours | Scientific Area |
|---|
| 5 | 3 | CC |
| 5 | 3 | E |
| Public Relations Theories and Techniques | |
| 5 | 3 | ERPCO |
| 4 | 3 | EAM |
| Interpersonal Communication Laboratory | |
| 6 | 3 | CH |
| 5 | 3 | CS |
| ECTS | Hours | Scientific Area |
|---|
| Communication and Language | |
| 5 | 3 | CC |
| 5 | 3 | CS |
| Public Relations Laboratory | |
| 6 | 3 | ERPCO |
| 5 | 3 | CS |
| 5 | 3 | E |
| Writing in Strategic Communication | |
| 4 | 3 | CH |
2nd YEAR
| ECTS | Hours | Scientific Area |
|---|
| Sociology of Communication | |
| 5 | 3 | CC |
| 5 | 3 | CS |
| Strategic Communication Laboratory | |
| 6 | 3 | ERPCO |
| Organizational Reputation | |
| 5 | 3 | ERPCO |
| History of Social and Political Ideas | |
| 5 | 3 | CS |
| Multimedia Editing Laboratory | |
| 4 | 3 | EAM |
| ECTS | Hours | Scientific Area |
|---|
| 5 | 3 | CS |
| 5 | 3 | CC |
| Communication in Digital Environments Laboratory | |
| 6 | 3 | ERPCO |
| Strategic Communication in Different Sectors of Activity | |
| 5 | 3 | ERPCO |
| Research and Evalutation in Public Relations | |
| 5 | 3 | ERPCO |
| Design and Web Development | |
| 4 | 3 | EAM |
3rd YEAR
| ECTS | Hours | Scientific Area |
|---|
| Corporate Communication Laboratory | |
| 6 | 3 | ERPCO |
| New Trends in Strategic Communication | |
| 5 | 3 | ERPCO |
| Communication in the Public Interest | |
| 4 | 3 | ERPCO |
| Marketing and Market Studies | |
| 5 | 3 | EPM |
| 5 | 3 | - |
| 5 | 3 | - |
| OPTIONAL SUBJECTS 1 AND 2 |
| Communication in the Retail Sector (Luxury) | |
| 5 | 3 | ERPCO |
| Communication in Tourism and Leisure Sector | |
| 5 | 3 | ERPCO |
| Advertising Communication | |
| 5 | 3 | EPM |
| Conception and Organization of Events | |
| 5 | 3 | ERPCO |
| Creativity in Organizations | |
| 5 | 3 | CH |
| Public Relations in Politics | |
| 5 | 3 | ERPCO |
| Storytelling and Models of Narrative | |
| 5 | 3 | CC |
| ECTS | Hours | Scientific Area |
|---|
| Communication Consulting Laboratory | |
| 6 | 3 | ERPCO |
| Public Relations: Context and Problems | |
| 4 | 3 | ERPCO |
| 5 | 3 | - |
| 5 | 3 | - |
| 5 | 3 | - |
| 5 | 3 | - |
| OPTIONAL SUBJECTS 3, 4, 5 AND 6 |
| 5 | 3 | CC |
| 5 | 3 | CH |
| 5 | 3 | ERPCO |
| Risk and Crisis Communication | |
| 5 | 3 | ERPCO |
| Intercultural Communication | |
| 5 | 3 | CS |
| Communication in Financial Organizations | |
| 5 | 3 | ERPCO |
| Communication in Local Government | |
| 5 | 3 | ERPCO |
| Communication for Start-ups | |
| 5 | 3 | ERPCO |
| Design and Development of Mobile Apps | |
| 5 | 3 | EAM |
| Case Studies: Corporate Communications Project | |
| 5 | 3 | ERPCO |
| 5 | 3 | CS |
| 5 | 3 | ERPCO |
