Public Relations and Corporate Communication

Corporate Communication is important for any institution, corporation or public body. With the use of labs in which they experiment with Public Relations, the students experience several situations, organise events or answer proposals of corporations in the area of communication.

The study plan is adapted to the Bologna process.

DIRECTOR OF THE COURSE

Professor Ana Raposo

Academic Year 2019-2020

1st YEAR

1st Semester
ECTSHoursScientific Area
Communication Theories
53CC
Statistics
53E
Public Relations Theories and Techniques
53ERPCO
Graphic Communication
43EAM
Interpersonal Communication Laboratory
63CH
Business Management
53CS
2nd Semester
ECTSHoursScientific Area
Communication and Language
53CC
Social Analysis
53CS
Public Relations Laboratory
63ERPCO
Organizational Theories
53CS
Multivariate Statistics
53E
Writing in Strategic Communication
43CH

2nd YEAR

3rd Semester
ECTSHoursScientific Area
Sociology of Communication
53CC
Communication Law
5 3CS
Strategic Communication Laboratory
 63ERPCO
Organizational Reputation
53ERPCO
History of Social and Political Ideas
 5 3CS
Multimedia Editing Laboratory
 43EAM
4th Semester
ECTSHoursScientific Area
Economic Analysis
53CS
Visual Languages
 5 3 CC
Communication in Digital Environments Laboratory
 6 3ERPCO
Strategic Communication in Different Sectors of Activity
 53ERPCO
Research and Evalutation in Public Relations
 53ERPCO
Design and Web Development
 43EAM

3rd YEAR

5th Semester
ECTSHoursScientific Area
Corporate Communication Laboratory
63ERPCO
New Trends in Strategic Communication
53ERPCO
Communication in the Public Interest
43ERPCO
Marketing and Market Studies
53EPM
Option 1
53-
Option 2
53-
OPTIONAL SUBJECTS 1 AND 2
Communication in the Retail Sector (Luxury)
53ERPCO
Communication in Tourism and Leisure Sector
53ERPCO
Advertising Communication
53EPM
Conception and Organization of Events
53ERPCO
Creativity in Organizations
53CH
Public Relations in Politics
53ERPCO
Storytelling and Models of Narrative
53CC
6th Semester
ECTSHoursScientific Area
Communication Consulting Laboratory
63ERPCO
Public Relations: Context and Problems
43ERPCO
Option 3
53-
Option 4
53-
Option 5
53-
Option 6
53-
OPTIONAL SUBJECTS 3, 4, 5 AND 6
Art and Communication
53CC
Consumer Behaviour
53CH
Employee Communication
53ERPCO
Risk and Crisis Communication
53ERPCO
Intercultural Communication
53CS
Communication in Financial Organizations
53ERPCO
Communication in Local Government
53ERPCO
Communication for Start-ups
53ERPCO
Design and Development of Mobile Apps
53EAM
Case Studies: Corporate Communications Project
53ERPCO
Propaganda History
53CS
Media Relations
53ERPCO