Public Relations Strategic Management

The Second Cycle in Public Relations Strategic Management is a master degree developed by the Organizational Communication Department. It was developed to deepen Professional competencies and research in this area of applied communication. It is for students that have concluded the First Cycle and for professionals.

Those that finish the first school year can receive a post-graduate diploma.

DIRECTOR OF THE COURSE

Professor Sandra Pereira

1 YEAR

1st Semester
ECTSHoursScientific Area
Strategy In Public Relations
5,02ERPCO
Communication and Mediation
5,02CC
Stakeholders Relationship Management
5,02ERPCO
Research Methodologies
5,02CS
Option 1
5,02-
Option 2
5,02-
OPTIONAL SUBJECTS 1 AND 2
Communication, Art and Design
5,02CC
Digital Communications Strategies
5,02ERPCO
Management and Finance
5,0 2CS
2nd Semester
ECTSHoursScientific Area
Communication Management In Multinational Companies
5,02ERPCO
Monitoring and Evaluation In PR
5,02ERPCO
Public Communication Campaigns
5,02CC
Research Methodologies Applied to Public Relations
5,02CS
Option 3
5,02-
Option 4
5,02-
OPTIONAL SUBJECTS 3 AND 4
Organization Skills
5,02CS
Visual Cultures
5,02CS
Communication Ethics and Deontology
5,02ERPCO
Advertising Language
5,02EPM
New Consumers, New Consumptions
5,02CS

2nd YEAR

3rd Semester
ECTSHoursScientific Area
Thematic Seminars In Public Relations and Communication
5,02ERPCO
Project Seminars In Public Relations and Communication
10,03ERPCO
4th Semester
ECTSHoursScientific Area
Thesis / Project / Internship
45-ERPCO