The Second Cycle in Public Relations Strategic Management is a master degree developed by the Organizational Communication Department. It was developed to deepen Professional competencies and research in this area of applied communication. It is for students that have concluded the First Cycle and for professionals.
Those that finish the first school year can receive a post-graduate diploma.
DIRECTOR OF THE COURSE
Professor Sandra Pereira
Academic Year 2021-2022
1 YEAR
| ECTS | Hours | Scientific Area |
|---|
| Strategy In Public Relations | |
| 5 | 2 | ERPCO |
| Communication and Mediation | |
| 5 | 2 | CC |
| Stakeholders Relationship Management | |
| 5 | 2 | ERPCO |
| 5 | 2 | CS |
| 5 | 2 | - |
| 5 | 2 | - |
| OPTIONAL SUBJECTS 1 AND 2 |
| Artistic and Cultural Expressions Mediation | |
| 5 | 2 | CC |
| Digital Communications Strategies | |
| 5 | 2 | ERPCO |
| 5 | 2 | CS |
| ECTS | Hours | Scientific Area |
|---|
| Communication Management In Multinational Companies | |
| 5 | 2 | ERPCO |
| Monitoring and Evaluation in Public Relations | |
| 5 | 2 | ERPCO |
| Public Communication Campaigns | |
| 5 | 2 | CC |
| Research Methodologies Applied to Public Relations | |
| 5 | 2 | CS |
| 5 | 2 | - |
| 5 | 2 | - |
| OPTIONAL SUBJECTS 3 AND 4 |
| 5 | 2 | CS |
| 5 | 2 | EPM |
| New Consumers, New Consumptions | |
| 5 | 2 | CS |
| Public Relations and Politics in the Digital Society | |
| 5 | 2 | ERPCO |
2nd YEAR
| ECTS | Hours | Scientific Area |
|---|
| Project Seminars in Public Relations and Organizational Communication | |
| 10 | 3 | ERPCO |
| Thematic Seminars in Public Relations and Organizational Communication | |
| 5 | 2 | ERPCO |
| ECTS | Hours | Scientific Area |
|---|
| Project/Internship/Dissertation in Applied Investigation | |
| 45 | - | ERPCO |
