Public Relations Strategic Management

The Second Cycle in Public Relations Strategic Management is a master degree developed by the Organizational Communication Department. It was developed to deepen Professional competencies and research in this area of applied communication. It is for students that have concluded the First Cycle and for professionals.

Those that finish the first school year can receive a post-graduate diploma.

DIRECTOR OF THE COURSE

Professor Sandra Pereira

Academic Year 2019-2020

1 YEAR

1st Semester
ECTSHoursScientific Area
Strategy In Public Relations
52ERPCO
Communication and Mediation
52CC
Stakeholders Relationship Management
52ERPCO
Research Methodologies
52CS
Option 1
52-
Option 2
52-
OPTIONAL SUBJECTS 1 AND 2
Communication, Art and Design
52CC
Digital Communications Strategies
52ERPCO
Management and Finance
5 2CS
2nd Semester
ECTSHoursScientific Area
Communication Management In Multinational Companies
52ERPCO
Monitoring and Evaluation in Public Relations
52ERPCO
Public Communication Campaigns
52CC
Research Methodologies Applied to Public Relations
52CS
Option 3
52-
Option 4
52-
OPTIONAL SUBJECTS 3 AND 4
Visual Cultures
52CS
Organization Skills
52CS
Advertising Language
52EPM
New Consumers, New Consumptions
52CS

2nd YEAR

3rd Semester
ECTSHoursScientific Area
Project Seminars in Public Relations and Organizational Communication
103ERPCO
Thematic Seminars in Public Relations and Organizational Communication
52ERPCO
4th Semester
ECTSHoursScientific Area
Project/Internship/Dissertation in Applied Investigation
45-ERPCO