Study Plan

Postgraduate degree in

Public Relations Strategic Management

PresentationStudy PlanAccreditation and Audit
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1<sup>ST</sup> SEMESTER
1<sup>ST</sup> SEMESTER
ECTS Hours Scientific Area
Strategy in Public Relations 5 2 ERPCO
Communication and Mediation 5 2 CC
Stakeholders Relationship Management 5 2 ERPCO
Research Methodologies 5 2 CS
  • Optional Subjects 1 and 2
ECTS Hours Scientific Area
Artistic and Cultural Expressions Mediation 5 2 CC
Digital Communication Strategies 5 2 ERPCO
Management and Finance 5 2 CS
2<sup>ND</sup> SEMESTER
2<sup>ND</sup> SEMESTER
ECTS Hours Scientific Area
Communication Management In Multinational Companies 5 2 ERPCO
Monitoring and Evaluation in Public Relations 5 2 ERPCO
Public Communication Campaigns 5 2 CC
Research Methodologies Applied to Public Relations 5 2 CS
  • Optional Subjects 3 and 4
ECTS Hours Scientific Area
Organizational Skills 5 2 CS
Advertising Language 5 2 EPM
New Consumers, New Consumptions 5 2 CS
Public Relations and Politics in the Digital Society 5 2 ERPCO
3<sup>RD</sup> SEMESTER
3<sup>RD</sup> SEMESTER
ECTS Hours Scientific Area
Project Seminars in Public Relations and Organizational Communication 10 3 ERPCO
Thematic Seminars in Public Relations and Organizational Communication 5 2 ERPCO
4<sup>TH</sup> SEMESTER
4<sup>TH</sup> SEMESTER
ECTS Hours Scientific Area
Project/Internship/Dissertation in Applied Investigation 45 - ERPCO