Subject

Strategy In Public Relations

1st SEMESTER / COURSE: PUBLIC RELATIONS STRATEGIC MANAGEMENT

Discusses critically the design, formulation and implementation of strategies in Public Relations. Analyzes key concepts in communication campaigns and all the factors involved in developing and implementing them. Presents models of information analysis and research in Public Relations. Discusses the concept of campaign strategy and presents analytical models for testing it.  Discusses campaign implementation decision matrices. Tests alternative formulations and combination of factors for different areas of implementation in the field of corporate communications.

 

RESPONSIBLE TEACHER:

Andreia Garcia

TEACHER(S):

Andreia Garcia