Subject

Strategy In Public Relations

1st SEMESTER / COURSE: PUBLIC RELATIONS STRATEGIC MANAGEMENT

This Course Unit discusses critically the research, design, implementation and evaluation of a Public Relations strategy. Research methodologies and situation analysis are tested, with space to debate the formulation of problems or opportunities. Objectives and messages by specific audiences are developed, adapted to real cases in the work context. Strategies are developed for different sectors of activity and their adaptation is analysed. It also explores the different tactics that the Public Relations professional has to achieve the goals set with the different audiences.

 

RESPONSIBLE TEACHER:

Andreia Garcia

TEACHER(S):

Andreia Garcia