Communication Management In Multinational Companies


This course, with a predominantly practical approach, starts from a reflection on organizational strategy and on how corporate communication should relate to it. The main functions or specific dimensions of a corporate communication department will then be detailed. The conceptual perspective adopted is the integrated or total corporate communication, including particular attention to the issues of corporate identity and on-line corporate communication as fundamental elements for brands and their reputation. The logical path of the course therefore includes the study of tools for communication audits, for the creation of corporate communication policy and for the definition of a corporate communication department structure. Throughout the course, case studies, also presented by guest lecturers, deal with each of the key dimensions of corporate communication.



Cristina Rôla


Cristina Rôla