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Undergraduate degree in

Advertising and Marketing

Submitted by escs on 27 October 2021

The undergraduate degree in Advertising and Marketing fosters strategic thinking, competitiveness, analytical spirit, and creativity. The course follows a teaching approach that develops students’ problem-solving ability, promoting a more direct contact with the reality they will work in after graduating. Students can choose to focus on Advertising or on Marketing, choosing a set of subjects accordingly. and work based upon real situations, reproducing, for instance, the activities of an advertising agency or designing the marketing strategy of a corporation.

Course coordination:

Coordinator: Helena Pina
Sub-coordinator: Cláudia Silvestre

The undergraduate degree in Advertising and Marketing operates in person and is taught in Portuguese.