The undergraduate degree in Advertising and Marketing fosters strategic thinking, competitiveness, analytical spirit, and creativity. The course follows a teaching approach that develops students’ problem-solving ability, promoting a more direct contact with the reality they will work in after graduating. Students can choose to focus on Advertising or on Marketing, choosing a set of subjects accordingly. and work based upon real situations, reproducing, for instance, the activities of an advertising agency or designing the marketing strategy of a corporation.
Coordinator: Helena Pina
Sub-coordinator: Cláudia Silvestre