The Advertising and Marketing course instigates the creativity of its students. The students can choose between advertising and marketing, and work based upon real situations, reproducing, for instance, the activities of an advertising agency or designing the marketing strategy of a corporation.
The study plan is adapted to the Bologna process.
DIRECTOR OF THE COURSE
Professor Jorge Veríssimo
Academic Year 2020-21
1st YEAR
| ECTS | Hours | Scientific Area |
|---|
| 5 | 3 | CC |
| 5 | 3 | CS |
| 5 | 3 | CS |
| 5 | 3 | EAM |
| Advertising Theory and History | |
| 5 | 3 | EPM |
| 5 | 3 | EPM |
| ECTS | Hours | Scientific Area |
|---|
| Communication and Language | |
| 5 | 3 | CC |
| 5 | 3 | E |
| Psychology of Advertising | |
| 5 | 3 | CH |
| 5 | 3 | EPM |
| 5 | 3 | EPM |
| 5 | 3 | EPM |
2nd YEAR
| ECTS | Hours | Scientific Area |
|---|
| 5 | 3 | CC |
| 5 | 3 | CS |
| 5 | 3 | CH |
| 5 | 3 | EPM |
| 5 | 3 | EPM |
| Strategic Planning Communication Workshop | |
| 5 | 3 | EPM |
| ECTS | Hours | Scientific Area |
|---|
| Sociology of Communication | |
| 5 | 3 | CC |
| 5 | 3 | E |
| Multimedia Production Laboratory | |
| 5 | 3 | EAM |
| 5 | 3 | EPM |
| Marketing Communication Techniques | |
| 5 | 3 | EPM |
| 5 | 3 | EPM |
3rd YEAR
| ECTS | Hours | Scientific Area |
|---|
| 5 | 3 | EPM |
| Art Direction In Advertising | |
| 5 | 3 | EPM |
| 5 | 3 | EPM |
| 5 | 3 | EPM |
| 5 | 3 | - |
| 5 | 3 | - |
| OPTIONAL SUBJECTS 1 AND 2 |
| 5 | 3 | EPM |
| Communication and Human Computer Interaction | |
| 5 | 3 | EAM |
| Consumption and Online Consumers | |
| 5 | 3 | CH |
| 5 | 3 | EPM |
| Creative Methods and Techniques in Advertising | |
| 5 | 3 | EPM |
| 5 | 3 | EPM |
| ECTS | Hours | Scientific Area |
|---|
| 5 | 3 | EPM |
| Product and Price Strategy | |
| 5 | 3 | EPM |
| 5 | 3 | EPM |
| Applied Research to Marketing | |
| 5 | 3 | EPM |
| 5 | 3 | - |
| 5 | 3 | - |
| OPTIONAL SUBJECTS 1 AND 2 |
| 5 | 3 | EPM |
| Communication and Human Computer Interaction | |
| 5 | 3 | EAM |
| Consumption and Online Consumers | |
| 5 | 3 | CH |
| 5 | 3 | EPM |
| Creative Methods and Techniques in Advertising | |
| 5 | 3 | EPM |
| 5 | 3 | EPM |
| ECTS | Hours | Scientific Area |
|---|
| Entrepreneurship and Innovation | |
| 5 | 3 | CS |
| 5 | 3 | CS |
| Advertising and Marketing Seminar | |
| 4 | 2 | EPM |
| 6 | 4 | EPM |
| 5 | 3 | - |
| 5 | 3 | - |
| OPTIONAL SUBJECTS 3 AND 4 |
| Complements of Management | |
| 5 | 3 | CS |
| Communication at the Point of Sales | |
| 5 | 3 | EPM |
| Creativity in Art Direction | |
| 5 | 3 | EPM |
| 5 | 3 | EPM |
| Graphic Advertising Production | |
| 5 | 3 | EAM |
| 5 | 3 | EPM |
| ECTS | Hours | Scientific Area |
|---|
| Entrepreneurship and Innovation | |
| 5 | 3 | CS |
| 5 | 3 | CS |
| Advertising and Marketing Seminar | |
| 4 | 2 | EPM |
| 6 | 4 | EPM |
| 5 | 3 | - |
| 5 | 3 | - |
| OPTIONAL SUBJECTS 3 AND 4 |
| Complements of Management | |
| 5 | 3 | CS |
| Communication at the Point of Sales | |
| 5 | 3 | EPM |
| Creativity in Art Direction | |
| 5 | 3 | EPM |
| 5 | 3 | EPM |
| Graphic Advertising Production | |
| 5 | 3 | EAM |
| 5 | 3 | EPM |
