Advertising and Marketing

The Advertising and Marketing course instigates the creativity of its students. The students can choose between advertising and marketing, and work based upon real situations, reproducing, for instance, the activities of an advertising agency or designing the marketing strategy of a corporation.

The study plan is adapted to the Bologna process.

DIRECTOR OF THE COURSE

Professor Jorge Veríssimo

Academic Year 2018-2019

1st YEAR

1st Semester
ECTSHoursScientific Area
Communication Theories
53CC
Social Analysis
53CS
Business Management
53CS
Graphic Design
53EAM
Advertising Theory and History
53EPM
Marketing Fundamentals
53EPM
2nd Semester
ECTSHoursScientific Area
Communication and Language
53CC
Statistics
53E
Psychology of Advertising
53CH
Advertising System
53EPM
Digital Marketing
53EPM
Creative Writing
53EPM

2nd YEAR

3rd Semester
ECTSHoursScientific Area
Visual Languages
53CC
Economic Analysis
53CS
Consumer Behaviour
53CH
Marketing Research
53EPM
Strategic Marketing
53EPM
Strategic Planning Communication Workshop
53EPM
4th Semester
ECTSHoursScientific Area
Sociology of Communication
53CC
Multivariate Statistics
53E
Multimedia Production Laboratory
53EAM
Operational Marketing
 53EPM
Marketing Communication Techniques
 53EPM
Account Management
 53EPM

3rd YEAR

5th Semester • ADVERTISING
ECTSHoursScientific Area
Market Strategies
53EPM
Art Direction In Advertising
53EPM
Media Planning
53EPM
Advertising Research
53EPM
Option 1
53-
Option 2
53-
OPTIONAL SUBJECTS 1 AND 2
Branding Storytelling
53EPM
Consumption and Online Consumers
53CH
Experiential Marketing
53EPM
Creative Methods and Techniques in Advertising
53EPM
Web 2.0 Marketing
53EPM
Web Design
53EAM
5th Semester • MARKETING
ECTSHoursScientific Area
Market Strategies
53EPM
Product and Price Strategy
53EPM
Distribution and Sales
53EPM
Applied Research to Marketing
53EPM
Option 1
53-
Option 2
53-
OPTIONAL SUBJECTS 1 AND 2
Branding Storytelling
53EPM
Consumption and Online Consumers
53CH
Experiential Marketing
53EPM
Creative Methods and Techniques in Advertising
53EPM
Web 2.0 Marketing
53EPM
Web Design
53EAM
6th Semester • ADVERTISING
ECTSHoursScientific Area
Entrepreneurship and Innovation
53CS
Communication Law
53CS
Advertising and Marketing Seminar
42EPM
Agency
64EPM
Option 3
53-
Option 4
53-
OPTIONAL SUBJECTS 3 AND 4
Complements of Management
53CS
Communication at the Point of Sales
53EPM
Creativity in Art Direction
53EPM
Marketing Analytics
53EPM
Graphic Advertising Production
53EAM
Social Media Marketing
53EPM
6th Semester • MARKETING
ECTSHoursScientific Area
Entrepreneurship and Innovation
53CS
Communication Law
53CS
Advertising and Marketing Seminar
42EPM
Applied Marketing
64EPM
Option 3
53-
Option 4
53-
OPTIONAL SUBJECTS 3 AND 4
Complements of Management
53CS
Communication at the Point of Sales
53EPM
Creativity in Art Direction
53EPM
Marketing Analytics
53EPM
Graphic Advertising Production
53EAM
Social Media Marketing
53EPM