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Advertising Language
Submitted by escs on 5 November 2021
Scientific area

EPM

Advertising and Marketing

Hours
2
ECTS
5
Responsible teacher
Teachers who teach
Objectives

It is intended that students understand the formal structure of signs - image and text - that guide receptor for the content of persuasive messages, as well those relations.

The students must understand the visual language of advertising.

The students must analyze and evaluate the persuasive speech / appeals.

The students must develop the reading of the rhetoric in the advertising image.