Study Plan

Postgraduate degree in

Advertising and Marketing

PresentationStudy PlanAccreditation and Audit
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1<sup>ST</sup> SEMESTER
1<sup>ST</sup> SEMESTER
ECTS Hours Scientific Area
Trends in Advertising and Marketing 5 3 EPM
Customer Journey Experience 5 2 EPM
Digital Marketing Strategy & Planning 5 2 EPM
Brand Management 5 2 EPM
Corporate Strategy 5 2 CS
  • Optional Subjects 1
ECTS Hours Scientific Area
Marketing 5.0: Customer-Centric Marketing 5 2 EPM
Marketing and New Technologies 5 2 EPM
2<sup>ND</sup> SEMESTER
2<sup>ND</sup> SEMESTER
ECTS Hours Scientific Area
Innovation and Creativity in Communication 5 2 EPM
Marketing & Social Media 5 2 EPM
Narratives & Storytelling in Advertising 5 2 EPM
Reserch Methods 5 2 CS
  • Optional Subjects 2 and 3
ECTS Hours Scientific Area
Integrated Communication 5 2 EPM
Digital Analytics & Marketing 5 2 EPM
Advertising Language 5 2 EPM
New consumptions, New consumers 5 2 CS
3<sup>RD</sup> SEMESTER
3<sup>RD</sup> SEMESTER
ECTS Hours Scientific Area
Research Methodologies Applied to Advertising and Marketing 5 2 CS
Advertising and Marketing Project Seminar 10 3 EPM
4<sup>TH</sup> SEMESTER
4<sup>TH</sup> SEMESTER
ECTS Hours Scientific Area
Thesis / Project / Internship 45 - EPM