Subject

New Consumers, New Consumptions

2nd SEMESTER / COURSE: ADVERTISING AND MARKETING / OPTIONAL

In a consumer‘s society marked by numerous paradoxes and ambivalences, the main goal of this discipline, guided by the prevailing sociological framework, is to characterize and understand the individual, group and sociocultural characteristics of the new consumers and their new consumptions. It is intended to fully analyze modernity and post modernity concepts and understand its implications to new consumer’s behavior; to identify and characterize trends in consumption and in consumer behavior; To discuss and understand individual, group and sociocultural characteristics of new consumers; To understand and identify new ways and new strategies to communicate effectively with new consumers.

 

RESPONSIBLE TEACHER:

Sandra Miranda

TEACHER(S):

Ana Cristina Antunes
Sandra Miranda