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New consumptions, New consumers
Submitted by escs on 4 November 2021
Scientific area

CS

Social Sciences

Hours
2
ECTS
5
Responsible teacher
Teachers who teach
Objectives

- To fully analyze Modernity and Post modernity concepts and understand its implications to new consumer behavior.

- To Identify and characterize trends in consumption and in consumer behavior.

- To discuss and understand individual, group and sociocultural characteristics of new consumers.

- To understand and identify new ways and new strategies to communicate effectively with new consumers.