Subject

Integrated Communication

2nd SEMESTER / COURSE: ADVERTISING AND MARKETING

Advertising has always co-lived with other disciplines and communication techniques. However its hegemony has been questioned over the last and before last half decades.
Today in order to select the best communication disciplines according to each challenge, and above all to be able to manage the available disciples in an integrated and combined strategy, it does imply an in depth knowledge of the “roots” of each discipline, an access to the trans-mutation processes that each discipline or communication technique have been enduring, and last but not least a solid and strong strategic thinking capacity.

 

RESPONSIBLE TEACHER:

Nuno Melo da Silva

TEACHER(S):

Nuno Melo da Silva