Subject

Advertising and Marketing Project Seminar

 

This curricular unit aims to provide the students with the ability to carry out a research project for the master’s final assignment – dissertation or scientific project. This skill is to be acquired through two learning objectives:
1) understanding the outline and laying out of the parts of a research project;
2) understanding the principles that should guide the development of a research project.

 

RESPONSIBLE TEACHER:

Ana Teresa Machado

TEACHER(S):

Cristina Luz