Subject

Marketing & Social Media

2nd SEMESTER / COURSE: AUDIOVISUAL AND MULTIMEDIA / OPTIONAL

This curricular unit intends to approach the social media as strategic communication tools in the creation of value for the client.
Based on the different social media platforms, emphasis will be placed on their specificities, both in their integration in strategic communication planning and in their tactical execution and measurement of results.

 

RESPONSIBLE TEACHER:

Ana Teresa Machado

TEACHER(S):

Carla Rodrigues