Subject

Advertising Language

Theoretical and theoretical-practical of students in different areas of political communication, corporate communication and communication campaigns for social change, functionalizing the broader issues of communication to the specific context of political marketing, business marketing and social marketing, including with regard to research, development strategy and strategic action in these areas. In developing a conceptual network that aims to discuss specific cases of political communication, business communication and communication campaigns for social change, we intend to develop in students critical thinking not only about processes, but also to develop specific skills necessary to learn-how in communication.

 

RESPONSIBLE TEACHER:

Jorge Veríssimo

TEACHER(S):

Carla Medeiros
Jorge Veríssimo