Through the Brand Copywriting module, the goal is to explore the various stages and processes in which writing and its applications play a key role in Brand Communication and in content production for a wide range of platforms, both offline and digital.

From brand scripts to manifestos, from emails to social media content, from local brands to global giants — there is a whole world of variables to which copywriting principles and techniques are applied.

With an ever-growing diversity of media, and the need to keep up with the fast pace of events and emerging tools, this module also aims to show not only how this is a fundamental area from the very first step of a brand strategy, but also how its flexibility and adaptability make copywriting an essential skill for a wide range of emerging roles in the communication field.