Brands today are more than just commercial names. They have personality, are built on values, stand for causes, and constantly express opinions. They are, in this sense, living entities — and like all living things, they have a story and are constantly creating new ones. Stories that involve people, that inspire love but also, at times, provoke rejection. Stories that aim to stay relevant and consistent with the brand’s defined personality.

This type of content gives body and soul to something that has become much more than a graphic combination of fonts and colors or a product with basic utility.

But how do we bring that brand "life" to life? What should be created, and how should the continuous creation of content be framed? What direction should creativity take?

Our goal is to give life to brands — and boldness to those who will work with them. From a theoretical standpoint, but above all, a practical one.