To be truly recognized, brands need to invest in communication that enhances their experimentation, so their purpose and DNA are reinforced.

Brand activation is a discipline that has accompanied brands for many years—whether through a seller, event organization or sponsorship, or brand entertainment actions. This discipline is a natural step in the evolution of brands, aimed at strengthening the relationship between brands and people.

Through this course unit, the goal is to apply and enhance brand activation strategies in both online and offline contexts, focusing on the importance of brand experience and recommendation among specific target audiences.

In this context, students are expected to be able to identify strategic ways to boost brand experiences through activation actions, including those specifically aimed at potential brand ambassadors.

This unit also aims to help students recognize the key influence targets for brands and define the best content and experiences tailored to their different ecosystems.