Subject

Digital Marketing

2nd SEMESTER / COURSE: ADVERTISING AND MARKETING

This course aims to provide students with an understanding of the context and dynamics of the digital environment, so that students learn to formulate marketing strategies and communication in virtual environments consistent with the strategy and objectives of their organization.
In this context, students will learn to develop, implement and evaluate / monitor the marketing and communication plans, as well as understand and employ the various digital tools available for effective communication.

 

RESPONSIBLE TEACHER:

Ana Teresa Machado

TEACHER(S):

Ana Teresa Machado
Bruno Brito