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Communication at the Point of Sales
Submitted by javaliadmin on 14 December 2021
Scientific area

EPM

Advertising and Marketing

Hours
3
ECTS
5
Responsible teacher
Teachers who teach
Objectives

This course is intended that the student has an overview of trends in the communication at point sale. At the end students should have competence for the design and development of communication techniques that enhance the “seduction” of the buyer at point of sale.