Subject

Advertising Theory and History

1st SEMESTER / COURSE: ADVERTISING AND MARKETING

The main objectives of this course are: 1) to enable advertising as an economic, social and communicative system, focusing on the major social changes that were determinants of the advertising process, the emergence of the figure of the consumer and the various models of segmentation; 2) understand the brand as nominal identity of the product; 3) know the various psychological approaches and models of advertising; 4) understand the media as receivers of advertising.

 

RESPONSIBLE TEACHER:

João Barros

TEACHER(S):

Henrique Silva
João Barros
Jorge Veríssimo