Subject

Advertising System

2nd SEMESTER / COURSE: ADVERTISING AND MARKETING

The main objectives of this course are: 1) frame the advertising system at the level of the constituents of the speech, of the persuasion and of the semiotic structure system; 2) promote advertising as strategic communication; 3) To study the communication objectives of the advertising; 4) Understand the brand identity; 5) study and operationalize the attitude towards the brand; 6) Develop the creative thinking as a strategic process.

 

RESPONSIBLE TEACHER:

Jorge Veríssimo

TEACHER(S):

Jorge Veríssimo