Subject

Account Management

4th SEMESTER / COURSE: ADVERTISING AND MARKETING

This unit aims to develop:
• The knowledge and skills to exercise the account manager role, considering the agency and the marketer perspectives;
• The understanding of the interaction between account managers and marketers, focusing on the contributions of each one to the successful implementation of marketing communication campaigns.

 

RESPONSIBLE TEACHER:

Alexandra David

TEACHER(S):

Alexandra David
Bárbara Martins