Subject

Business Management

1st SEMESTER / COURSE: ADVERTISING AND MARKETING

The purpose of this course is to introduce the business language, with regard to economic and financial management, the statement of the strategic plans and communicating. In this context several concepts such as business, management, internal structure, environment, business diagnosis, data analysis, objectives, strategic planning, action plans, monitoring, corrective action and communication will be developed.

 

RESPONSIBLE TEACHER:

Paulo Tinta

TEACHER(S):

Nuno Batista
Paulo Tinta
Sérgio Sousa