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Branding Storytelling
Submitted by escs on 14 December 2021
Scientific area

EPM

Advertising and Marketing

Hours
3
ECTS
5
Responsible teacher
Teachers who teach
Objectives

This course aims to strengthen skills in strategic creativity applying the principles underlying the storytelling within the framework of Advertising and Marketing. It is intended that students seize the value of engagement for brands, as well as be able to identify the respective essence / DNA core values and relevant messages and learn to build a creative platform to guide the creation of storytelling brandings.