Subject

Strategic Planning Communication Workshop

3rd SEMESTER / COURSE: ADVERTISING AND MARKETING

This course aims to support and develop in theoretical and practical ways, the concept of Strategic Planning and its methodologies applied to marketing communications, by demonstrating the interdependence between Marketing and Communications strategies.
It is intended to develop students’ strategic thinking, leading them to realize, in overall communication strategy, appropriate responses (strategic decisions) to pre-defined objectives in terms of marketing and communication.

 

RESPONSIBLE TEACHER:

Rosário Correia

TEACHER(S):

João Coelho
Luís Gomes