Subject

Psychology of Advertising

2nd SEMESTER / COURSE: ADVERTISING AND MARKETING

The objectives of this course are: 1) To analyze the role of psychological processes in receiving, understanding and retention of advertising by the consumer; 2) Identify ways of operationalization and measurement of psychological variables used in research within the marketing and advertising; 3) Identify and analyze the strategies and factors involved in the processes of persuasion used by advertising that increase their efficiency with the target audience.

 

RESPONSIBLE TEACHER:

Ana Cristina Antunes

TEACHER(S):

Ana Cristina Antunes
Ângelo Vicente