Subject

Strategic Marketing

3rd SEMESTER / COURSE: ADVERTISING AND MARKETING

This course aims to further consolidate the concepts and key variables of Strategic Marketing and refine the use of methods of analysis, decision making, strategy formulation and strategic planning.

At the end of the course the student should:
• Have in-depth expertise at the level of strategy formulation / planning in Marketing;
• Have improved analytical capabilities, and critical reasoning;
• Have developed skills in terms of decision making and problem solving.

 

RESPONSIBLE TEACHER:

Ana Teresa Machado

TEACHER(S):

Ana Teresa Machado