Subject

Operational Marketing

4th SEMESTER / COURSE: ADVERTISING AND MARKETING

This course will allow students to manage a department of marketing and sales, in a simulated environment:
At the end of the course the student should be able to:
1. Make strategic and operational decisions based on available market information;
2. Understand the importance of cohesion of the variables of the marketing mix and its relationship with marketing strategy
3. Perceive the complexity / uncertainty of the environment in which are decisions taken.

 

RESPONSIBLE TEACHER:

João Rosário

TEACHER(S):

Henrique Silva
João Rosário