We aim to provide the students with theoretical and practical knowledge that will enable them to:
• Recognize audiovisual production regarding its specific characteristics and as an integrated communication process and identifying the typology of the audiovisual products concerning content and means of production.
• Identify the stages of an audiovisual production process, the roles/professions of an audiovisual team knowing who, when, how and what for undertakes a task that is assigned to each professional.
• Be able to conceive, develop and produce the different stages of an audiovisual communication project using appropriate production procedures.
• Recognize the strategic value of predefined communication plan and of a final evaluation of the project and team performance.