To understand the importance of strategy and planning in the audio-visual communication content market and the strategies adopted by its players. To know and analyse new business paradigms of the sector and their impact in the management models of audio-visual and multimedia production companies. To understand the emergence of new audiences for new content markets. To recognize content distribution as the main asset in the audio-visual and multimedia production business. To identify new forms of synergies and competition. To understand the legal framework and the new challenges in the international production and distribution of content. To identify the functions of the management role and its specific activities in this business sector.