The course offers an overview of the innovation process and its connections with technology and society, essentially based on 3 central topics: areas and variables of innovation (such as product or service innovation, for instance), strategic level approaches to innovation (such as the blue ocean strategy) and the creative process with its idea generation techniques (such as Brutethink or Reversal).

This will allow Students to reach two central objectives: (i) being able to analyze and understand, from the outside, innovation processes developed by companies and other institutions and (ii) being able to initiate and lead an innovation process, in their own institution.