Globalization and International Marketing

Learning outcomes:
Oriented to a practical international marketing analysis, the course aims to expose and understanding of new concepts, principles and procedures of international marketing in the face of market and world changes.
It is intended that students understand contents related to know, master and apply concepts related to globalization and international economy. They will also be able to implement an international marketing strategy starting with the analysis of international markets to the choice of markets and global target consumers, ending with the international marketing‐mix decisions.

• Knowledge about the globalization environment and international trade;
• Knowledge of marketing, marketing‐mix and international marketing‐mix concepts;
• Capability of implementation of an international marketing strategy, including preliminary internal and external analysis, countries choices and international marketing‐mix options.


João Rosário