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Communication and Corporate Citizenship (3Cs)


Communication and Corporate Citizenship (3Cs) project belongs to Research Line 2 — Communication, Strategies and Creativity.

Synopsis: This project aims to understand, reflect, and discuss how the companies associated with GRACE – Reflection and Support Group for Corporate Citizenship understand the concepts of Corporate Social Responsibility, Social Impact, and Corporate Citizenship, as well as how they comply with the desideratum of “Corporate Responsibility, Social Investment or Corporate Citizenship” and how they express this mission, identifying the strategies, tactics, and actions that support it.

Fund: Polytechnic of Lisbon (IPL)

Coordinator: Prof. PHD Mafalda Eiró-Gomes (

Project Status: Concluded


Delta Cafés


• Communications:

Eiró-Gomes, M., & Raposo, A. (2019, set, 26-28). Corporate citizenship: Almost 60 years of a joyous organization. Paper presented at 21st Annual Congress of the European Public Relations Association (EUPRERA): “Joy – Using Strategic Communications to Improve Quality of Life, Faculty of Economics & Business Zagreb, Zagreb, Croácia

Eiró-Gomes, M., Raposo, A., Silvestre, C., Nunes, T. & Simão, J., (2019, set, 24). Comunicação e cidadania corporativa. Comunicação apresentada no Encontro “Comunicação e Cidadania Corporativa (3Cs)”, Escola Superior de Comunicação Social, Lisboa, Portugal

Eiró-Gomes, M., Raposo, A., & Simão, J. (2019, jul, 04-06). Communication and corporate citizenship in a VUCA world: An empirical research. Comunicação apresentada na BledCom 2019: Trust and Reputation / 26th International Public Relations Research Symposium, Rikli Balance Hotel, Lake Bled, Slovenia

Eiró-Gomes, M., & Raposo, A. (2019, jun, 20-21). From profit to prosperity? The role of corporate communication in sustainability. Comunicação apresentada na Sinergie-SIMA Conference: Management and sustainability: Creating shared value in the digital era, Sapienza University of Rome, Italy

Eiró-Gomes, M., Raposo, A., Simão, J. (2019, jun, 19-21). Communication or promotion? The role of communication practitioners in CSR. Comunicação apresentada no CEECOM 2019 – 12th Central and Eastern European Communication and Media Conference: Communication management: Theory and practice in the 21st century, Faculty of Journalism and Mass Communication at the Sofia University “St. Kliment Ohridski”, Sofia, Bulgaria

Eiró-Gomes, M., Raposo, A., Simão, J. (2019, jun, 06-07). “Corporate Citizenship” or when ethics belongs to the organisations DNA. Comunicação apresentada no 5th Symposium on Ethics and Social Responsibility Research – 2019: Linking ethics, social responsibility and sustainability: challenges for science and practice, ISCTE-IUL, Lisbon, Portugal

Eiró-Gomes, M., Raposo, A., Simão, J., Silvestre, C., & Nunes, T. (2019, abr, 25-27). Comunicação e cidadania corporativa. Comunicação apresentada no XESCOM – IV Simposio Internacional sobre Gestión de la Comunicación, Universidade do Porto, Porto, Portugal

Eiró-Gomes, M., & Raposo, A. (2019, abr, 22-25). Public relations (PR) in corporate citizenship: Beyond a mere reporting function?. Comunicação apresentada no XIV Congreso Internacional de Investigación en Relaciones Públicas (AIRP): Relaciones Públicas Avanzadas, Universidade dos Açores, Ponta Delgada, São Miguel, Açores, Portugal

Silvestre, C., Eiró-Gomes, M., Raposo, A., Simão, J. & Nunes, T. (2019, abril, 11-13). Corporate social responsibility: What about Portugal? Comunicação apresentada nas XXVI Jornadas de Classificação e Análise de Dados, (JOCLAD), Instituto Politécnico de Viseu, Portugal