Subject

Corporate Design

1st SEMESTER / COURSE: AUDIOVISUAL AND MULTIMEDIA

The audiovisual and multimedia as generating symbolic values and identity construction.
The production of audiovisual and multimedia products on a corporate identity and branding context.
The corporate image and brand image and perception of the different elements of Organizational Identity.
Research, analysis and construction of a corporate identity program, Understanding the broad concept of identity as a fictional narrative of the entity.
Understanding latitude intervention narrative identity of the field at the various interfaces that express the entity; Understanding the role of identity design in building brands and their expression; Creation, planning and management of identity elements.

 

RESPONSIBLE TEACHER:

João Abreu

TEACHER:

Rita Máximo
Susana Araújo