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Innovation in Marketing
Submitted by escs on 19 July 2023
Scientific area

EPM

Advertising and Marketing

Hours
2
ECTS
5
Responsible teacher
Objectives

Intends with this curriculum unit that students understand the main topics of strategic innovation and design thinking, putting them into practice through the elaboration of individual and group work.

Skills

Stimulating creativity and innovation using various challenges of creating new products / services.