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Data Analysis and Visualization
Submitted by escs on 19 July 2023
Scientific area

E

Statistics

Hours
2
ECTS
5
Responsible teacher
Teachers who teach
Objectives

Data exploration, descriptive analysis and visual representation.

Skills

The student should be able to apply descriptive quantitative techniques, identify the conditions of applicability of each technique and interpret and understand the results of this application in the context of Marketing. Should also be able to make visual representations of different types of data, with suitable software, to maximize the impact on the results presentation.