With the ubiquity of the digital technology, the convergence between advertising film and other forms of brand audiovisual communication is increasingly greater. The class investigates the coding and decoding of these discourses and their production cycle.

Course objectives:

- to acquire theoretical and practical knowledge of the techniques and processes of audiovisual brand communication;

- to develop skills related to the cycle conception- production of the audiovisual discourses;

- to stimulate the ability to manipulate the instrumental concepts of audiovisual communication and hermeneutic and critical ability.