1 - Obtain basic knowledge at the theoretical and technical level of public relations;

2 - Simulate reproducing the environment of a communication department;

3 - Enable through continuous practice the acquisition of knowledge and skills at an operational level;

4 - Segment, identify communication needs and expectations in different audiences;

5 - Plan and develop communication tools;

6 - Design different messages, according to the desired axis;

7 - Be responsible for own learning;

8 - Work and learn as a team;

9 - Acquire the skills to use the right language and the correct posture in presentations.