(O1): Provide students with advanced knowledge in the new sub-disciplines of Public Relations / Institutional Communication / Strategic Communication.

(O2): Skills development in managing new trends and their incorporation into corporate policies and also competencies in the management of pressure groups, activists, legal, political and social issues.

(O3): Development of analytical capacities, critical thinking and strategic.

(O4): Enable students to start research projects in the areas in question.

(O5): Development of expressive skills and abilities in the public space.