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B2B Communication
Submitted by escs on 3 November 2021
Scientific area

ERPCO

Public Relations and Organizational Communication

Hours
3
ECTS
5
Responsible teacher
Teachers who teach
Objectives

O1) Recognize the characteristics and specificities of B2B companies

O2) Understand the differences between B2B and B2C communication

O3) Recognize the importance of the role of communication in B2B companies

O4) Define B2B Communication strategies

O5) Apply acquired knowledge to real challenges