Corporate identity is the essence of any organization, the key element to distinguish it from the other. So, the creation and development of a corporate identity strategy assumes a prominent role in any organization, either enterprises or nonprofits, and regardless their field of activity.
Consisting of tangible and intangible elements, corporate identity is created by the organization itself, and should represent its essential, differentiating and nuclear characteristics. Corporate Identity must be present in the name, logo, website, videos and other communication channels.
Associated with identity, and often confused, we have the concepts of image and reputation, which have also taken a prominent role and whose domain has become a requirement to media professionals.
The subject of Corporate Identity Strategies aims to provide the students the theoretical and practical knowledge in this area, preparing them to reflect and apply the knowledge in professional practice.