Subject

Market Research

2nd SEMESTER / COURSE: AUDIOVISUAL AND MULTIMEDIA

Theoretical and practical training of students in different areas of research in areas Audiovisual and Multimedia.
Aim is to develop critical reflection on the processes as well as developing specific skills needed for evaluation and implementation practices.
It is intended to provide students with skills in methods and research techniques (qualitative and quantitative) market research, audience, and impact evaluation of campaigns and advertising pre testing, the implementation professional.

 

RESPONSIBLE TEACHER:

Ana Firmino

TEACHERS:

Ana Firmino