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SHIFT-Sustainability-oriented, Highly interactive, and Innovation-based Framework for Tourism marketing

SHIFT — SUSTAINABILITY-ORIENTED, HIGHLY INTERACTIVE, AND INNOVATION-BASED FRAMEWORK FOR TOURISM MARKETING


SHIFT – Sustainability-oriented, Highly interactive, and Innovation-based Framework for Tourism marketing project belongs to Research Line 2 — Communication, Strategies and Creativity.

Synopsis: Project with a multidisciplinary approach that aims to develop a theoretical framework taking into account the current challenges of tourism such as sustainability, digitization, and post-pandemic consumer behavior, for a new paradigm of collaborative digital marketing in tourism. The theoretical framework will address how tourism agents can transition to this new paradigm by identifying the necessary preconditions, agents, their motivations, processes, and expected results. The project also includes the empirical validation of the theoretical models to be developed and a prototype of a collaborative digital marketing platform to explore, in a pragmatic approach, how the validated models can be implemented.

Coordinator: Teresa Costa, Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal (teresa.costa@esce.ips.pt)

Coordinator IPL-ESCS: Prof. PHD João Rosário (jrosario@escs.ipl.pt)

Project Status: Active

Research team:

Responsible Investigator: Teresa Costa, Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal
Responsible Co-Investigator: Lurdes Calisto, Escola Superior de Hotelaria e Turismo do Estoril
João Ferreira do Rosário, coordinator by Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa
Célia Ramos, coordinator by Universidade do Algarve
Ana Teresa Machado, Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa
Filipe Montargil, Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa
Nuno Gustavo, Escola Superior de Hotelaria e Turismo do Estoril
Rui Madeira, Escola Superior de Tecnologia de Setúbal, Instituto Politécnico de Setúbal
Sandra Nunes, Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal
Zélia Santos, Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa

Partners:

CiTUR – Centro de Investigação, Desenvolvimento e Inovação em Turismo
Turismo de Portugal, IP

Results:

• Books:

Montargil, F., Rosário, J.F.(Editors) (2023). Geopolitical and economic panorama in a scenario of uncertainty. SHIFT & Inspire: Tourism & Hospitality Trends. IPSetúbal. ISBN (eletronic) 978-989-35059-5-3; ISBN (printed) 978-989-35059-6-0. Available at: https://shiftresearch.pt/apresentacao-de-e-book/

• Publications:

Costa, T.; Calisto, M.L.; Machado, A.T.; Ramos, C.Q.; Montargil, F.; Severino, F. Rosário, J.F.; Umbelino, J.; Belo, M.; Madeira, R.; Nunes, S.; Santos, Z.(2023). SHIFT & Inspire: Tourism & Hospitality Trends. Lisboa. ISBN (eletronic) 978-989-35059-5-3; ISBN (printed) 978-989-35059-6-0. Available at: https://shiftresearch.pt/en/e-book-presentation/

• Communications:

Teresa, C., Severino, F., Calisto, M.L., Machado, A.T., Santos, Z.R., Rosário, J.F.. (2023, Novembro). Anticipating Tomorrow’s Tourism: Unveiling the Most Significant Trends for the Next Five Years. XV International Tourism Congress: The Image and Sustainability of Tourism Destinations. Mirandela, Portugal.

Calisto, M.L., Severino, F., Teresa, C., Belo, M., Machado, A.T. (2023, Novembro). Tourism Collaboration for Sustainability in Face of Climate Change and Digital Transformation. XV International Tourism Congress: The Image and Sustainability of Tourism Destinations. Mirandela, Portugal.

Calisto, M.L., Costa, M.T., Severino, F., Belo, M., Machado, A.T., Rosário, J. (2023, Agosto). Collaborative Tourism Marketing – A New Theoretical Framework. 36th Global Research Conference on Marketing and Entrepreneurship. American Marketing Association, Entrepreneurial Marketing SIG. Hamburgo, Alemanha. Disponível em: http://www.marketing-entrepreneurship.org/uploads/2/2/3/4/22347058/2023_grcme_program.pdf

Severino, F., Rosário, J., Costa, T., Madeira, R.N., Calisto, M.L., Machado, A.T., Belo, M., Santos, Z.R., Nunes, S., Ramos, C., Montargil, F.(2023, Junho). Trends and Events for Future Tourism. 10th International Tourism Conference Tourism Priorities & Challenges: Recovery & Resilience. Escola Universitària Formatic Barcelona. Barcelona, Espanha. Disponível em: https://www.joseluismeneses.com/reserch-eufb

Costa, T., Calisto, M.L., Machado, A.T., Santos, Z.R., Nunes, S., Severino, F. (2023, Junho). The Macro Context for Entrepreneurship in Tourism: A Review of Emerging Trends. 6th International Conference on Tourism Research - ICTR 2023, Pafos, Chipre (online).

Costa,T., Calisto, M.L., Machado, A.T., Ramos, C.Q., Montargil, F., Severino, F., Rosário, J.F., Umbelino, J., Belo, M., Madeira, R. Sandra, N., Santos, Z.R., (2023, Fevereiro). The Future of Tourism – International Meeting. Lisboa, Portugal.

"Future of Tourism: International Meeting" Conference Organization, 15 February 2023, Lisbon, Portugal

Severino, F; Rosário, J.; Costa, T.; Madeira, R.N.; Calisto, M.L.; Machado, A.T.; Belo, M.; Santos, Z.R.; Nunes, S.; Ramos, C.; Montargil, F. (2023, June). Trends and Events for Future Tourism. 10th International Tourism Conference Tourism Priorities & Challenges: Recovery & Resilience. Escola Universitària Formatic Barcelona. Barcelona. Spain

Costa, M.T.; Calisto, M.L.; Machado, A.T.; Santos, Z.; Nunes, S.; Severino, F. (2023, June). The Macro Context for Entrepreneurship in Tourism: A Review of Emerging Trends. Neapolis University. Pafos. Cyprus. Book of Proceedings: https://papers.academic-conferences.org/index.php/ictr/issue/view/19/22

Calisto, M.L.; Costa, M.T.; Severino, F.; Belo, M.; Machado, A.T.; Rosário, J. (2023, August), Collaborative Tourism Marketing –A New Theoretical Framework. 36th Global Research Conference on Marketing and Entrepreneurship. American Marketing Association, Entrepreneurial Marketing SIG. Hamburg. Germany