The Department of Public Relations and Organisational Communication, together with the Bachelor’s Degree in Public Relations and Corporate Communication, is proud to present the 1st Edition of the PR Open Week. Throughout this week, the elective courses will turn into Open Classes, featuring guest professionals who will share their expertise and insights.
 

Programme

Tuesday, 14 October 2025

14:00 – 15:30 (Class in Portuguese - classroom 2P9)
Course: Digital Communication Projects
“User Experience: The Secret Weapon in Digital Projects”
Guest: Carina Martins, Chief Experience Officer, Connect Digital
 

18:30 – 20:00 (Class in English - classroom 2P9)
Course: Employee Communication
“Culturama: Internal Culture at Verlingue”
Guest: Sofia Melo Mendes, Chief of Communication, Marketing & Sustainability Officer, Verlingue Portugal

Wednesday, 15 October 2025

08:00 – 09:30 (Class in Portuguese - classroom 2P9)
Course: Event Design and Management
“Challenges and Strategies in Event Management: The Ciência Viva Case”
Guest: Rita Góis, Events Management, Ciência Viva
 

18:30 – 20:00 (Class in English - classroom 2P9)
Course: PR Gaming Strategies
“Activating Brands for the Gaming Audience”
Guest: Rui Pedro Antunes, Brand Activation Manager, Worten Portugal