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Post-Graduation degree in

Communication and Marketing in the Pharmaceutical Industry

1<sup>ST</sup> SEMESTER
1<sup>ST</sup> SEMESTER
ECTS Hours Scientific Area
Marketing in the Pharmaceutical Sector 3 84 EPM
Advertising and Communication in the Pharmaceutical Sector 3 84 EPM
Drug Life Cycle 3 84 FM
Media Strategy 3 84 EPM
Relational Communication with Healthcare Professionals 3 84 PSIC
2<sup>ND</sup> SEMESTER
2<sup>ND</sup> SEMESTER
ECTS Hours Scientific Area
Simulator in the Pharmaceutical Sector 3 84 EPM
Digital Marketing in Health 3 84 EPM
Ethics and Regulation in the Health Sector 3 84 FM
Trading and Sales 3 84 EPM
Brands Management and Activation 3 84 EPM